We know you like a good deal– that’s one of the reasons why you shop at The House of Bachelorette isn’t it? So we know you’ll love this news! The stylish brains behind Urban Outfitters and Anthropologie are heading down the aisle and launching a bridal line. Fittingly, this line launches on Valentine’s Day 2011.
BHLDN promises to offer heirloom quality wedding gowns, bridesmaid dresses and other party wear. It will also carry jewelry, headpieces, shoes and lingerie. Everything can be purchased online at first. “We know our customer, and we know she’s looking for a brand that reflects her unique perspective. She may have interests common to her friends, but she’s looking to create a moment that’s all her own it’s not so much about our point of view as it is about capturing hers,” explains managing director, Kristin Norris in a news release.
So what do you think? Will you shop this brand?