Photo Courtesy of Anthropologie

We know you like a good deal– that’s one of the reasons why you shop at The House of Bachelorette isn’t it? So we know you’ll love this news! The stylish brains behind Urban Outfitters and Anthropologie are heading down the aisle and launching a bridal line. Fittingly, this line launches on Valentine’s Day 2011.

BHLDN promises to offer heirloom quality wedding gowns, bridesmaid dresses and other party wear. It will also carry jewelry, headpieces, shoes and lingerie. Everything can be purchased online at first. “We know our customer, and we know she’s looking for a brand that reflects her unique perspective. She may have interests common to her friends, but she’s looking to create a moment that’s all her own it’s not so much about our point of view as it is about capturing hers,” explains managing director, Kristin Norris in a news release.

So what do you think? Will you shop this brand?

Every bride wants to look their best on their wedding day. And sometimes that means going to extreme measures to get in shape. On June 9th at 10/9c VH1 will premier a new reality show that explains just how far a bride-to-be will go in the battle against bulge. Check out this extended trailer for Bridal Bootcamp: